User Abuse: iPhone lacks IM capabilities; Apple and AT&T choose quick cash over human factors
Yesterday, I stopped by the Apple Store in the Stonestown mall in southwest San Francisco, near the West Portal house we recently rented. The mission: check out the iPhone!
Michelle and I have alternated interest in the iPhone since its announcement back in January. However, when Apple made it clear that there would be no third-party software on the device, I was more than a little annoyed. This robbed the machine of any serious capabilities as a hiptop, in my opinion primarily to protect iTunes' ownership of the iPhone's full-screen interface.
As mentioned in my previous post, I suspect that their reasoning is as follows: If iTunes owns the right to play music on the device in full-screen mode, it can't as easily be turned into a personalized, on-demand jukebox -- and unless/until they enable Flash, it can't be done at all. This means that Apple cannot be edged out music, that critical piece of the experience. As much as I love Apple in general, I see it as a grave wrong that they have robbed users of choice of software. (Personally, I had planned on making a Flex/Apollo mp3 jukebox to access and stream music from my archive at home via the internet -- a sort of non-corporate version of Orb -- and releasing it for free.)
Then, with the recent devastating leak that the iPhone would lack a native instant messaging (IM) client, the last straw broke my interest in the device. My analysis became not that of a prospective buyer, but that of an outspoken critic. Even without third-party software, iChat would have given the iPhone the potential to start a massive leap forward in person-to-person communication, like the iPod did for digital music. Like the iPod, it wouldn't have been the first device of its kind -- there were tons of MP3 players before Apple entered the market, and today plenty of smartphones have IM capabilities; I personally have been connected to IM nearly uninterrupted for about 2 years. But also like the iPod, it would have been the first device of its kind that was targeted at the masses. If they had iChat, iPhone users would form a massive, constantly-connected chunk of mobile communicators. In the words of Tenacious D, it would make nonstop rocking possible.
But sadly, it is not so. There is no native instant messaging capability on the iPhone at all. A quick glance at the AT&T iPhone pricing plans explains why:

The important thing to note on this chart is that, despite all plans having Unlimited Data, there is still a very low limit (200/month) on SMS text messages. For an extra $10/month, you can bump that up to 1500, and for $20 the cap is removed altogether. Through the internet and unlimited data packages, SMS is quickly being made obsolete. They must have realized that iChat on the iPhone would have been the nail in the coffin for this aging, laggy technology. I'm sure the MBA quant jocks also realized that it would have been the end of the $10/month, $20/month, and overages that AT&T is set to reap from Apple's decision to restrict users to SMS.
In the world of product and service design, this type of behavior is viewed as typical money-grubbing, short-sighted user sabotage. These kinds of design decisions deliberately force users to spend more-than-necessary money for poorer-than-necessary experiences. It's not surprising news that a big corporation is doing evil things to exploit its userbase. What makes it worth blogging about is that, this time, a former white knight like Apple is doing AT&T's dirty work.
Michelle and I have alternated interest in the iPhone since its announcement back in January. However, when Apple made it clear that there would be no third-party software on the device, I was more than a little annoyed. This robbed the machine of any serious capabilities as a hiptop, in my opinion primarily to protect iTunes' ownership of the iPhone's full-screen interface.
As mentioned in my previous post, I suspect that their reasoning is as follows: If iTunes owns the right to play music on the device in full-screen mode, it can't as easily be turned into a personalized, on-demand jukebox -- and unless/until they enable Flash, it can't be done at all. This means that Apple cannot be edged out music, that critical piece of the experience. As much as I love Apple in general, I see it as a grave wrong that they have robbed users of choice of software. (Personally, I had planned on making a Flex/Apollo mp3 jukebox to access and stream music from my archive at home via the internet -- a sort of non-corporate version of Orb -- and releasing it for free.)
Then, with the recent devastating leak that the iPhone would lack a native instant messaging (IM) client, the last straw broke my interest in the device. My analysis became not that of a prospective buyer, but that of an outspoken critic. Even without third-party software, iChat would have given the iPhone the potential to start a massive leap forward in person-to-person communication, like the iPod did for digital music. Like the iPod, it wouldn't have been the first device of its kind -- there were tons of MP3 players before Apple entered the market, and today plenty of smartphones have IM capabilities; I personally have been connected to IM nearly uninterrupted for about 2 years. But also like the iPod, it would have been the first device of its kind that was targeted at the masses. If they had iChat, iPhone users would form a massive, constantly-connected chunk of mobile communicators. In the words of Tenacious D, it would make nonstop rocking possible.
But sadly, it is not so. There is no native instant messaging capability on the iPhone at all. A quick glance at the AT&T iPhone pricing plans explains why:

The important thing to note on this chart is that, despite all plans having Unlimited Data, there is still a very low limit (200/month) on SMS text messages. For an extra $10/month, you can bump that up to 1500, and for $20 the cap is removed altogether. Through the internet and unlimited data packages, SMS is quickly being made obsolete. They must have realized that iChat on the iPhone would have been the nail in the coffin for this aging, laggy technology. I'm sure the MBA quant jocks also realized that it would have been the end of the $10/month, $20/month, and overages that AT&T is set to reap from Apple's decision to restrict users to SMS.
In the world of product and service design, this type of behavior is viewed as typical money-grubbing, short-sighted user sabotage. These kinds of design decisions deliberately force users to spend more-than-necessary money for poorer-than-necessary experiences. It's not surprising news that a big corporation is doing evil things to exploit its userbase. What makes it worth blogging about is that, this time, a former white knight like Apple is doing AT&T's dirty work.
Labels: apple, autobiography, instant messaging, iphone, products, san francisco, user abuse


1 Comments:
I agree whole heartedly with all of your iphone opinions. It's definitely 'neat' but I'd only even consider getting one if in a generation or two they add a LOT of features, eliminate obnoxious short comings, and improve performance a great deal. Historically Apple has done a lot of this for previous products but they've definitely given no indication they're going to do it here. Guess we'll have to wait and see.
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